It doesn't take a genius to market beer

"It's better than serving it in an industry-standard glass and plunking it down on the bar," said Simon Thorpe, the president and chief executive of InBev USA.

"According to Beer Marketer's Insights, shipments of Stella were up 65 percent last year. "

Makes you wonder what excuses North American manufacturers have when they spend so much more on advertising and marketing yet are continually losing market share.

Frothier Than Ever (New York Times)